{"id":3301,"date":"2024-12-03T12:45:11","date_gmt":"2024-12-03T11:45:11","guid":{"rendered":"https:\/\/www.wifivmhd.cz\/mobilboard-jede-na-vlne-udrzitelnosti\/"},"modified":"2025-03-24T13:50:19","modified_gmt":"2025-03-24T12:50:19","slug":"mobilboard-ide-na-vlne-udrzatelnosti","status":"publish","type":"post","link":"https:\/\/www.wifivmhd.cz\/sk\/mobilboard-ide-na-vlne-udrzatelnosti\/","title":{"rendered":"MOBILBOARD ide na vlne udr\u017eate\u013enosti"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">MOBILBOARD ide na vlne udr\u017eate\u013enosti<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>S projektom udr\u017eate\u013enej reklamy vo verejnej doprave ud\u00e1vame nov\u00fd smer vn\u00edmania OOH reklamy, hovor\u00ed Radmila Posp\u00ed\u0161ilov\u00e1, riadite\u013eka a majite\u013eka spolo\u010dnosti.<\/p>\n<\/blockquote>\n\n\n\n<p>Pr\u00edbeh sa za\u010dal v roku 2019, ke\u010f sa za\u010dali objavova\u0165 snahy o odstr\u00e1nenie reklamn\u00fdch pl\u00f4ch na autobusoch kraja v r\u00e1mci verejn\u00fdch s\u00fa\u0165a\u017e\u00ed. Dopravcovia u\u017e nemohli na z\u00e1klade nov\u00fdch zml\u00fav s krajom prev\u00e1dzkova\u0165 \u017eiadnu reklamu. Narastaj\u00faci boj politikov proti reklamn\u00e9mu smogu v mest\u00e1ch tento negat\u00edvny postoj k reklame ako celku len podporil.<\/p>\n\n\n\n<div class=\"wp-block-media-text\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"562\" height=\"750\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/IMG_5485-kupka.jpeg\" alt=\"Mil\u00e9 setk\u00e1n\u00ed s ministrem\" class=\"wp-image-1919 size-full\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/IMG_5485-kupka.jpeg 562w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/IMG_5485-kupka-225x300.jpeg 225w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Outsourcing reklamy na autobusoch ODIS v Moravskosliezskom kraji spustil nov\u00fd model spolupr\u00e1ce, ktor\u00fd inteligentn\u00fdm sp\u00f4sobom rie\u0161i obmedzenie priestoru v autobusoch a stanovuje jasn\u00e9 pravidl\u00e1 pre reklamu. Nasledovali ho aj \u010fal\u0161ie kraje a mest\u00e1, ktor\u00e9 si osvojili nov\u00fd model prev\u00e1dzkovania reklamn\u00fdch kampan\u00ed a s\u00fa pozit\u00edvnym pr\u00edkladom a re\u00e1lnou pr\u00edpadovou \u0161t\u00fadiou. V tomto roku sme spustili <a href=\"https:\/\/www.mobilboard.cz\/reklamu-na-autobusech-v-zilinskem-kraji-zastupuje-spolecnost-mobilboard\/\">nov\u00fd funguj\u00faci model spolupr\u00e1ce aj v \u017dilinskom kraji<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zmena vn\u00edmania pohybovej reklamy ako u\u017eito\u010dn\u00e9ho m\u00e9dia<\/strong><\/h3>\n\n\n\n<p>MOBILBOARD je dlhoro\u010dn\u00fdm dod\u00e1vate\u013eom reklamy a internetu vo verejnej doprave. T\u00e9ma udr\u017eate\u013enosti odr\u00e1\u017ea postoj k reklame vo verejnej doprave z h\u013eadiska jej pr\u00ednosov a perspekt\u00edv pre dopravcov, mest\u00e1, klientov a cestuj\u00facich. Cie\u013eom projektu je zmeni\u0165 sp\u00f4sob a pr\u00edstup k vn\u00edmaniu reklamy vo verejnej doprave, umo\u017eni\u0165 lep\u0161ie pochopenie jej princ\u00edpu a pr\u00ednosov pre v\u0161etky zainteresovan\u00e9 strany &#8211; pr\u00edjmy z reklamy sa pres\u00favaj\u00fa sp\u00e4\u0165 do dopravy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Udr\u017eate\u013enos\u0165 ako nov\u00fd \u0161tandard<\/strong><\/h3>\n\n\n\n<p>Projekt <strong>udr\u017eate\u013enej reklamy v zmysle digitaliz\u00e1cie a monetiz\u00e1cie pl\u00f4ch vo verejnej doprave<\/strong> nie je len o vyu\u017e\u00edvan\u00ed nov\u00fdch technol\u00f3gi\u00ed, ale aj o zmene celkov\u00e9ho pr\u00edstupu k verejnej doprave a jej komplexn\u00e9mu vyu\u017e\u00edvaniu. Reklama vo verejnej doprave zohr\u00e1va pozit\u00edvnu \u00falohu v dlhodobom prenose inform\u00e1ci\u00ed, v zmysle n\u00e1vratu finan\u010dn\u00fdch prostriedkov sp\u00e4\u0165 do dopravy, na podporu podnikania v regi\u00f3noch, na odstr\u00e1nenie neleg\u00e1lneho reklamn\u00e9ho smogu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/implementace-travy-1024x819.jpg\" alt=\"N\u00e1\u0161 p\u0159\u00edb\u011bh\" class=\"wp-image-1922\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/implementace-travy-1024x819.jpg 1024w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/implementace-travy-300x240.jpg 300w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/implementace-travy-768x614.jpg 768w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/implementace-travy.jpg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Budujeme st\u00e1nok pre udr\u017eate\u013en\u00fa reklamu<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Definovali sme z\u00e1sady udr\u017eate\u013enej reklamy vo verejnej doprave<\/strong><\/h3>\n\n\n\n<p>Udr\u017eate\u013enos\u0165 v reklame na verejnej doprave vn\u00edmame v zmysle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digitaliz\u00e1cia:<\/strong> \u00a0Flexibiln\u00fd a merate\u013en\u00fd prenos informa\u010dn\u00e9ho alebo reklamn\u00e9ho obsahu cez<a href=\"https:\/\/www.mobilboard.cz\/reklamni-plocha\/wi-fi-reklama-autobus\/\"> Wi-Fi <\/a>a <a href=\"https:\/\/www.mobilboard.cz\/reklamni-plocha\/lcd-monitory-trolejbus\/\">LCD.<\/a> Okam\u017eite av re\u00e1lnom \u010dase, s \u00fasporou \u013eudsk\u00fdch zdrojov a materi\u00e1lov na v\u00fdrobu reklamy. Jednoduch\u00e9, r\u00fdchle a n\u00edzkon\u00e1kladov\u00e9 rie\u0161enie pre dopravcov aj reklamn\u00fdch zad\u00e1vate\u013eov.<\/li>\n\n\n\n<li><strong>Konektivity:<\/strong> Priemyseln\u00e9 <a href=\"https:\/\/www.wifivmhd.cz\/wifi-v-mhd\/\">Wi-Fi routery<\/a> od MOBILBOARD umo\u017e\u0148uj\u00fa pripojenie k <a href=\"https:\/\/www.mobilboard.cz\/reklamni-plocha\/lcd-monitory-autobus\/\">LCD<\/a> a \u010fal\u0161iemu hardv\u00e9ru. Routery zaistia jednoduch\u00fa obsluhu a vzdialen\u00fd pr\u00edstup do v\u0161etk\u00fdch zariaden\u00ed vo vozidle, spr\u00e1vu obsahu, a z\u00e1rove\u0148 u\u0161etria n\u00e1klady na servis.<\/li>\n\n\n\n<li><strong>Monetiz\u00e1cia: <\/strong>Inovat\u00edvny pr\u00edstup pre dopravcov ako generova\u0165 finan\u010dn\u00e9 prostriedky z reklamn\u00fdch pl\u00f4ch. Pr\u00edle\u017eitos\u0165, ako podpori\u0165 a kultivova\u0165 slu\u017eby hromadnej dopravy pre cestuj\u00facich a zatrakt\u00edvni\u0165 \u0161irokej verejnosti tento ekologick\u00fd sp\u00f4sob prepravy.<br>Pre klientov predstavuje <a href=\"https:\/\/www.mobilboard.cz\/reklamni-plochy\/\">MHD reklama<\/a> efekt\u00edvny n\u00e1stroj na budovanie \u0161irok\u00e9ho povedomia o ich firme \u010di zna\u010dke s dlhodob\u00fdm dopadom. Mobilita pl\u00f4ch a p\u00fatav\u00fd vzh\u013ead potvrdzuj\u00fa vysok\u00fa mieru zaznamenania reklamn\u00e9ho ozn\u00e1menia smerom k verejnosti.<\/li>\n\n\n\n<li><strong>U\u017eito\u010dnosti: <\/strong>Pracujeme s reklamn\u00fdmi plochami s pridanou hodnotou, ktor\u00e9 okolie neza\u0165a\u017euj\u00fa. Vyu\u017e\u00edvame iba leg\u00e1lne a u\u017e existuj\u00face plochy vozidiel verejnej dopravy, ktor\u00e9 maj\u00fa v dopravnej infra\u0161trukt\u00fare svoj \u00fa\u010del a \u00fa\u017eitok. Na rozdiel od neleg\u00e1lnych statick\u00fdch m\u00e9di\u00ed nezanech\u00e1vaj\u00fa ru\u0161iv\u00fd dojem a vizu\u00e1lne nezne\u010dis\u0165uj\u00fa prostredie, v ktorom \u017eijeme.<br>Reklama na vozidl\u00e1ch verejnej dopravy prin\u00e1\u0161a skvel\u00fa pr\u00edle\u017eitos\u0165, ako podpori\u0165 cestovn\u00fd ruch, podnikanie a ekonomick\u00fd rast. Pohybliv\u00fd imid\u017e reklama m\u00e1 v regi\u00f3ne dlhodob\u00fd \u00fa\u010dinok, reklamn\u00fd zad\u00e1vate\u013e sa tak st\u00e1va s\u00fa\u010das\u0165ou udr\u017eate\u013enej cirkul\u00e1rnej ekonomiky, ktor\u00e1 prispieva k rozvoju a k lep\u0161ej kvalite \u017eivota v mest\u00e1ch.<\/li>\n\n\n\n<li><strong>Ekol\u00f3gia:<\/strong> Udr\u017eate\u013enos\u0165 vid\u00edme aj v oblasti tla\u010de grafick\u00fdch polepov. Spolupracujeme s dod\u00e1vate\u013emi, ktor\u00ed vyu\u017e\u00edvaj\u00fa nov\u00e9 technol\u00f3gie ekologickej tla\u010de na b\u00e1ze vody, teda \u0161etrnej\u0161\u00ed a oh\u013eaduplnej\u0161\u00ed variant k svojmu okoliu.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u010cistej\u0161\u00ed, efekt\u00edvny a vizu\u00e1lne neinvaz\u00edvny sp\u00f4sob reklamy prin\u00e1\u0161a v\u00fdsledky a potvrdzuje \u00faspe\u0161n\u00fa spolupr\u00e1cu<\/strong><\/h3>\n\n\n\n<p>Plochy vozidiel verejnej dopravy s\u00fa nielen efekt\u00edvne vyu\u017eit\u00e9 na komer\u010dn\u00e9 \u00fa\u010dely, ale aj na vlastn\u00fa podporu kult\u00farnych \u010di in\u00fdch in\u0161tit\u00faci\u00ed v krajine. V\u00fdsledkom je modelov\u00e9 rie\u0161enie pre dopravcov, mest\u00e1 a kraje, ktor\u00e9 odpoved\u00e1 na ot\u00e1zky ako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ako m\u00f4\u017ee fungova\u0165 model pre kraje a mest\u00e1 z poh\u013eadu pr\u00edjmu financi\u00ed z reklamy?<\/li>\n\n\n\n<li>Ako z\u00edska\u0165 financie a z\u00e1rove\u0148 udr\u017ea\u0165 jednotn\u00fa identitu dopravn\u00fdch prostriedkov?<\/li>\n\n\n\n<li>\u010co je k\u013e\u00fa\u010dom k digitaliz\u00e1cii a kultiv\u00e1cii m\u00e9di\u00ed v doprave?<\/li>\n<\/ul>\n\n\n\n<p>Zaujal V\u00e1s projekt <strong>Udr\u017eate\u013en\u00e1 reklama na vozidl\u00e1ch verejnej dopravy?<\/strong> Nie ste s nami v u\u017e\u0161om kontakte a radi by ste vysk\u00fa\u0161ali tento typ reklamnej spolupr\u00e1ce? Kontaktujte n\u00e1s na <a href=\"mailto:poptavka@mobilboard.cz\"><strong>poptavka@mobilboard.cz<\/strong><\/a>, kde V\u00e1m radi poskytneme bli\u017e\u0161ie inform\u00e1cie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOBILBOARD ide na vlne udr\u017eate\u013enosti S projektom udr\u017eate\u013enej reklamy vo verejnej doprave ud\u00e1vame nov\u00fd smer vn\u00edmania OOH reklamy, hovor\u00ed Radmila Posp\u00ed\u0161ilov\u00e1, riadite\u013eka a majite\u013eka spolo\u010dnosti. Pr\u00edbeh sa za\u010dal v roku 2019, ke\u010f sa za\u010dali objavova\u0165 snahy o odstr\u00e1nenie reklamn\u00fdch pl\u00f4ch na autobusoch kraja v r\u00e1mci verejn\u00fdch s\u00fa\u0165a\u017e\u00ed. Dopravcovia u\u017e nemohli na z\u00e1klade nov\u00fdch zml\u00fav s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOBILBOARD ide na vlne udr\u017eate\u013enosti - Wi-Fi v MHD<\/title>\n<meta name=\"description\" content=\"S projektem Udr\u017eiteln\u00e1 reklama m\u011bn\u00edme postoj k MHD reklam\u011b z\u00a0hlediska jej\u00edho p\u0159\u00ednosu a perspektivy pro dopravce, m\u011bsta, klienty i cestuj\u00edc\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wifivmhd.cz\/sk\/mobilboard-ide-na-vlne-udrzatelnosti\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOBILBOARD ide na vlne udr\u017eate\u013enosti - Wi-Fi v MHD\" \/>\n<meta property=\"og:description\" content=\"S projektem Udr\u017eiteln\u00e1 reklama m\u011bn\u00edme postoj k MHD reklam\u011b z\u00a0hlediska jej\u00edho p\u0159\u00ednosu a perspektivy pro dopravce, m\u011bsta, klienty i cestuj\u00edc\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wifivmhd.cz\/sk\/mobilboard-ide-na-vlne-udrzatelnosti\/\" \/>\n<meta property=\"og:site_name\" content=\"Wi-Fi v MHD\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-03T11:45:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T12:50:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/int_1920x1080-px.1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"martina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Autor\" \/>\n\t<meta name=\"twitter:data1\" content=\"martina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wifivmhd.cz\\\/sk\\\/mobilboard-ide-na-vlne-udrzatelnosti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wifivmhd.cz\\\/sk\\\/mobilboard-ide-na-vlne-udrzatelnosti\\\/\"},\"author\":{\"name\":\"martina\",\"@id\":\"https:\\\/\\\/www.wifivmhd.cz\\\/#\\\/schema\\\/person\\\/2c1d2a81813184134d6240bd7b0380be\"},\"headline\":\"MOBILBOARD ide na vlne udr\u017eate\u013enosti\",\"datePublished\":\"2024-12-03T11:45:11+00:00\",\"dateModified\":\"2025-03-24T12:50:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wifivmhd.cz\\\/sk\\\/mobilboard-ide-na-vlne-udrzatelnosti\\\/\"},\"wordCount\":909,\"image\":{\"@id\":\"https:\\\/\\\/www.wifivmhd.cz\\\/sk\\\/mobilboard-ide-na-vlne-udrzatelnosti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wifivmhd.cz\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/int_1920x1080-px.1.jpg\",\"articleSection\":[\"Uncategorized @sk\"],\"inLanguage\":\"sk-SK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wifivmhd.cz\\\/sk\\\/mobilboard-ide-na-vlne-udrzatelnosti\\\/\",\"url\":\"https:\\\/\\\/www.wifivmhd.cz\\\/sk\\\/mobilboard-ide-na-vlne-udrzatelnosti\\\/\",\"name\":\"MOBILBOARD ide na vlne udr\u017eate\u013enosti - 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