{"id":3305,"date":"2024-12-03T10:57:20","date_gmt":"2024-12-03T09:57:20","guid":{"rendered":"https:\/\/www.wifivmhd.cz\/konference-udrzitelna-reklama-ve-verejne-doprave\/"},"modified":"2025-04-01T15:12:45","modified_gmt":"2025-04-01T13:12:45","slug":"konferencia-udrzatelna-reklama-vo-verejnej-doprave","status":"publish","type":"post","link":"https:\/\/www.wifivmhd.cz\/sk\/konferencia-udrzatelna-reklama-vo-verejnej-doprave\/","title":{"rendered":"Konferencia Udr\u017eate\u013en\u00e1 reklama vo verejnej doprave"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Konferencia Udr\u017eate\u013en\u00e1 reklama vo verejnej doprave<\/h2>\n\n\n\n<p>V r\u00e1mci ve\u013etrhu Czechbus 2024 V\u00e1s MOBILBOARD poz\u00fdva na konferenciu s aktu\u00e1lne hor\u00facimi t\u00e9mami, ktor\u00e9 sa t\u00fdkaj\u00fa obmedzenia reklamn\u00fdch pl\u00f4ch v mest\u00e1ch a krajoch.\u00a0 Cel\u00fd pr\u00edbeh za\u010dal u\u017e v roku 2019 outsourcingom reklamy na autobusoch ODIS v Moravskosliezskom kraji. <br>V tomto roku sa t\u00e9ma \u201ereklamn\u00e9ho smogu\u201c st\u00e1le viac spom\u00edna, preto sme na\u0161li inteligentn\u00fd sp\u00f4sob, ako ho za\u010da\u0165 re\u00e1lne rie\u0161i\u0165. N\u00e1\u0161 model spolupr\u00e1ce v \u017dilinskom kraji je skuto\u010dnou udalos\u0165ou roka a m\u00f4\u017ee by\u0165 pr\u00edkladom pre ostatn\u00fdch krajsk\u00fdch prev\u00e1dzkovate\u013eov dopravy.<\/p>\n\n\n\n<p><strong>T\u00e9ma: \u201e<a href=\"https:\/\/www.mobilboard.cz\/mobilboard-zve-na-veletrh-czechbus-2024\/\">Udr\u017eate\u013en\u00e1 reklama v doprave<\/a>\u201c<br>Miesto: Konferen\u010dn\u00e1 s\u00e1la 4 (pr\u00edzemie Vstupn\u00e1 hala III.) od 11,00 hod. do 13,00 hod.<br>\u010casov\u00fd harmonogram:<\/strong><\/p>\n\n\n\n<p>11:00 Registr\u00e1cia a uv\u00edtanie \u00fa\u010dastn\u00edkov<br>11:15 Ofici\u00e1lne za\u010datie<br>11:15 -12:15 Prezent\u00e1cia na dan\u00fa t\u00e9mu<br>12.15-13:00 Panelov\u00e1 diskusia s hos\u0165ami<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"219\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/vyrez_3-1024x219.jpg\" alt=\"\" class=\"wp-image-1949\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/vyrez_3-1024x219.jpg 1024w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/vyrez_3-300x64.jpg 300w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/vyrez_3-768x164.jpg 768w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/vyrez_3-1536x328.jpg 1536w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/vyrez_3-2048x438.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Program: Predstav\u00edme nov\u00fd projekt \u201e<a href=\"https:\/\/www.mobilboard.cz\/mobilboard-zve-na-veletrh-czechbus-2024\/\">udr\u017eate\u013enej reklamy<\/a>\u201c ako m\u00fadre rie\u0161enie reklamn\u00e9ho smogu v mest\u00e1ch a krajoch.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ako funguje model pre kraje a mest\u00e1? Prezrad\u00edme tri modely z poh\u013eadu pr\u00edjmu financi\u00ed, ako nieko\u013eko rokov funguj\u00fa v \u010cR a na Slovensku.<\/li>\n\n\n\n<li>Ako z\u00edska\u0165 financie a pritom zachova\u0165 jednotn\u00fd vzh\u013ead dopravn\u00fdch prostriedkov?<\/li>\n\n\n\n<li>Ako mo\u017eno rie\u0161i\u0165 digitaliz\u00e1ciu a kultiv\u00e1ciu m\u00e9di\u00ed v doprave?<\/li>\n<\/ul>\n\n\n\n<p>Pr\u00ed\u010fte za nami na ve\u013etrh a vypo\u010dujte si cel\u00fd pr\u00edbeh tohto udr\u017eate\u013en\u00e9ho konceptu. Case Study, ktor\u00e1 v\u00e1m otvor\u00ed nov\u00fd poh\u013ead a in\u0161piruje v\u00e1s. V panelovej diskusii vyst\u00fapia z\u00e1stupcovia integrovanej dopravy krajov a miest \u2013 jedine\u010dn\u00e1 pr\u00edle\u017eitos\u0165 po\u010du\u0165 re\u00e1lne sk\u00fasenosti na\u017eivo!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u010eakujeme v\u0161etk\u00fdm za \u00fa\u010das\u0165!<\/strong><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"496\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD5.jpg\" alt=\"\" class=\"wp-image-1961\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD5.jpg 750w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD5-300x198.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"562\" data-id=\"1952\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/4_ministr.jpg\" alt=\"\" class=\"wp-image-1952\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/4_ministr.jpg 750w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/4_ministr-300x225.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"496\" data-id=\"1964\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD10.jpg\" alt=\"\" class=\"wp-image-1964\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD10.jpg 750w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD10-300x198.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"496\" data-id=\"1961\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD5.jpg\" alt=\"\" class=\"wp-image-1961\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD5.jpg 750w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD5-300x198.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"496\" data-id=\"1958\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD4.jpg\" alt=\"\" class=\"wp-image-1958\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD4.jpg 750w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD4-300x198.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"496\" data-id=\"1955\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD3.jpg\" alt=\"\" class=\"wp-image-1955\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD3.jpg 750w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/12\/konference-MOBILBOARD3-300x198.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Konferencia Udr\u017eate\u013en\u00e1 reklama vo verejnej doprave V r\u00e1mci ve\u013etrhu Czechbus 2024 V\u00e1s MOBILBOARD poz\u00fdva na konferenciu s aktu\u00e1lne hor\u00facimi t\u00e9mami, ktor\u00e9 sa t\u00fdkaj\u00fa obmedzenia reklamn\u00fdch pl\u00f4ch v mest\u00e1ch a krajoch.\u00a0 Cel\u00fd pr\u00edbeh za\u010dal u\u017e v roku 2019 outsourcingom reklamy na autobusoch ODIS v Moravskosliezskom kraji. V tomto roku sa t\u00e9ma \u201ereklamn\u00e9ho smogu\u201c st\u00e1le viac spom\u00edna, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konferencia Udr\u017eate\u013en\u00e1 reklama vo verejnej doprave - Wi-Fi v MHD<\/title>\n<meta name=\"description\" content=\"Poz\u00fdvame V\u00e1s na konferenciu Udr\u017eate\u013en\u00e1 reklama, kde predstav\u00edme mo\u017enosti digitaliz\u00e1cie, monetiz\u00e1cie \u010di rie\u0161enia reklamn\u00e9ho smogu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wifivmhd.cz\/sk\/konferencia-udrzatelna-reklama-vo-verejnej-doprave\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konferencia Udr\u017eate\u013en\u00e1 reklama vo verejnej doprave - 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