{"id":3466,"date":"2019-04-12T13:29:00","date_gmt":"2019-04-12T11:29:00","guid":{"rendered":"https:\/\/www.wifivmhd.cz\/konference-iac-2019-vykreslila-promeny-medialniho-trhu\/"},"modified":"2025-04-01T15:31:50","modified_gmt":"2025-04-01T13:31:50","slug":"konferencia-iac-2019-vykreslila-premeny-medialneho-trhu","status":"publish","type":"post","link":"https:\/\/www.wifivmhd.cz\/sk\/konferencia-iac-2019-vykreslila-premeny-medialneho-trhu\/","title":{"rendered":"Konferencia IAC 2019 vykreslila premeny medi\u00e1lneho trhu"},"content":{"rendered":"\n<p><strong>V <a href=\"https:\/\/www.mobilboard.cz\/\">MOBILBOARD<\/a> sa dlhodobo zaober\u00e1me zapojen\u00edm do online sektora reklamy a monetiz\u00e1ciou Wi-Fi priestoru. Pr\u00edstupy na internet z mobiln\u00fdch zariaden\u00ed raketovo st\u00fapaj\u00fa!<\/strong><\/p>\n\n\n\n<p>Trh s m\u00e9diami sa ka\u017edodenne doslova men\u00ed pred o\u010dami. A hoci \u017eijeme v dobe digit\u00e1lnej, je fajn si uvedomi\u0165 a pripom\u00edna\u0165, \u017ee jednotliv\u00e9 reklamn\u00e9 m\u00e9di\u00e1 sa prel\u00ednaj\u00fa a maj\u00fa v m\u00e9di\u00e1 mixu st\u00e1le svoje nezamenite\u013en\u00e9 postavenie. A mobiln\u00e1 reklama, t\u00e1 tie\u017e tvor\u00ed jeho d\u00f4le\u017eit\u00fd \u010dl\u00e1nok.<\/p>\n\n\n\n<p>Aj my sme la\u010dn\u00ed noviniek a chceme ma\u0165 preh\u013ead o dian\u00ed na poli online reklamy. \u00a0Preto sme sa z\u00fa\u010dastnili odbornej konferencie<em><strong> Internet Advertising Conference 2019<\/strong><\/em>.<\/p>\n\n\n\n<p><strong>P\u0159es 500 \u00fa\u010dastn\u00edk\u016f a 30 p\u0159edn\u00e1\u0161ej\u00edc\u00edch ve 3 s\u00e1lech sd\u00edlelo sv\u00e9 zku\u0161enosti a poznatky ze sv\u011bta digit\u00e1ln\u00edho marketingu!<\/strong>&nbsp;\u00c9terem se \u0161\u00ed\u0159ila t\u00e9mata od tolik diskutovan\u00e9ho GDPR, optimalizace kampan\u00ed za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence, porovn\u00e1n\u00ed kan\u00e1l\u016f soci\u00e1ln\u00edch s\u00edt\u00ed, o postaven\u00ed nativn\u00ed reklamy, o implementaci placen\u00e9ho obsahu do zpravodajsk\u00fdch a dal\u0161\u00edch m\u00e9di\u00ed, o programatick\u00e9 reklam\u011b, o s\u00edle video reklamy, o mo\u017enostech mobiln\u00ed reklamy, o nov\u00fdch technologi\u00edch a dal\u0161\u00edch.<\/p>\n\n\n\n<p><strong>Viac ako 500 \u00fa\u010dastn\u00edkov a 30 predn\u00e1\u0161aj\u00facich v 3 s\u00e1lach zdie\u013ealo svoje sk\u00fasenosti a poznatky zo sveta digit\u00e1lneho marketingu!\u00a0<\/strong>\u00c9terom sa \u0161\u00edrili t\u00e9my od to\u013eko diskutovan\u00e9ho GDPR, optimaliz\u00e1cia kampan\u00ed za vyu\u017eitie umelej inteligencie, porovnanie kan\u00e1lov soci\u00e1lnych siet\u00ed, o postaven\u00ed nat\u00edvnej reklamy, o implement\u00e1cii platen\u00e9ho obsahu do spravodajsk\u00fdch a \u010fal\u0161\u00edch m\u00e9di\u00ed, o programatickej reklame, o sile video reklamy, o mo\u017enostiach mobilnej reklamy, o nov\u00fdch technol\u00f3gi\u00e1ch a \u010fal\u0161\u00edch.<\/p>\n\n\n\n<p>Odch\u00e1dzame z konferencie s hlavou plnou nov\u00fdch inform\u00e1ci\u00ed a neprebern\u00e9ho mno\u017estva poznatkov.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1559\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090243-1024x576.jpg\" alt=\"\" class=\"wp-image-1559\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090243-1024x576.jpg 1024w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090243-300x169.jpg 300w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090243-768x432.jpg 768w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090243-1536x864.jpg 1536w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090243.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"1557\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090631_FB-Blog-1024x768.jpg\" alt=\"\" class=\"wp-image-1557\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090631_FB-Blog-1024x768.jpg 1024w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090631_FB-Blog-300x225.jpg 300w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090631_FB-Blog-768x576.jpg 768w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_090631_FB-Blog.jpg 1227w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>\u010co je ale pre n\u00e1s a na\u0161ich klientov v transporte skuto\u010dne d\u00f4le\u017eit\u00e9?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. MOBILN\u00c9 M\u00c9DIUM ZOHR\u00c1VA HLAVN\u00da \u00daLOHU a DO HRY VSTUPUJE V\u00ddZNAM WI-FI VO VEREJN\u00ddCH SLU\u017dB\u00c1CH.<\/strong><\/h3>\n\n\n\n<p><strong>Mobiln\u00fd marketing st\u00fapa raketov\u00fdm tempom a predstavuje k\u013e\u00fa\u010dov\u00e9 marketingov\u00e9 m\u00e9dium. V\u010faka tomu posil\u0148uje v\u00fdznam a zmysel<\/strong> <a href=\"https:\/\/www.wifivmhd.cz\/#vyuziti\">Wi-Fi vo verejn\u00fdch slu\u017eb\u00e1ch<\/a>, v na\u0161om pr\u00edpade vo verejnom transporte, a st\u00e1va sa neoddelite\u013enou s\u00fa\u010das\u0165ou \u0161tandardn\u00fdch slu\u017eieb pre cestuj\u00facich v MHD. Jej potenci\u00e1l je zatia\u013e nevy\u010derpan\u00fd a budete prekvapen\u00ed, ak\u00e9 informa\u010dn\u00e9 a komer\u010dn\u00e9 mo\u017enosti pon\u00faka napr\u00edklad na\u0161a <strong><a href=\"https:\/\/www.wifivmhd.cz\/#routery\">MOBILBOARD Wi-Fi<\/a><\/strong> u\u017e teraz!<\/p>\n\n\n\n<p>Pozer\u00e1me sa do bud\u00facnosti a staviame zariadenia pre digit\u00e1lnu gener\u00e1ciu zajtraj\u0161ka.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"767\" height=\"1024\" data-id=\"1551\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_092150_Blog-FB_mobil-767x1024.jpg\" alt=\"\" class=\"wp-image-1551\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_092150_Blog-FB_mobil-767x1024.jpg 767w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_092150_Blog-FB_mobil-225x300.jpg 225w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_092150_Blog-FB_mobil-768x1025.jpg 768w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_092150_Blog-FB_mobil.jpg 1077w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><figcaption class=\"wp-element-caption\">nor<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"545\" data-id=\"1564\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/wifitracking.jpg\" alt=\"\" class=\"wp-image-1564\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/wifitracking.jpg 935w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/wifitracking-300x175.jpg 300w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/wifitracking-768x448.jpg 768w\" sizes=\"auto, (max-width: 935px) 100vw, 935px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. DIGIT\u00c1LNA REKLAMA MUS\u00cd BY\u0164 V S\u00daHRE S KLASICK\u00ddMI M\u00c9DIAMI.<\/strong><\/h3>\n\n\n\n<p>Digit\u00e1lna reklama disponuje ve\u013ek\u00fdm podielom v media mixe, nie je v\u0161ak v\u0161esp\u00e1sna! Napriek tomu, \u017ee pon\u00faka neprebern\u00e9 reklamn\u00e9 mo\u017enosti, roz\u0161\u00edren\u00e9 funcionality a reporty, st\u00e1le m\u00e1 aj svoje drobn\u00e9 neduhy, ktor\u00e9 ju v ur\u010dit\u00fdch oh\u013eadoch kvalitat\u00edvne zr\u00e1\u017eaj\u00fa pod \u00farove\u0148 klasick\u00fdch m\u00e9di\u00ed ako TV alebo outdoor.\u00a0<strong>Je teda \u017eiaduce kombinova\u0165 m\u00e9di\u00e1 tak, aby sa vz\u00e1jomne podporovali.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_124348_blog-1024x576.jpg\" alt=\"\" class=\"wp-image-1553\" style=\"object-fit:cover;width:750px;height:498px\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_124348_blog-1024x576.jpg 1024w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_124348_blog-300x169.jpg 300w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_124348_blog-768x432.jpg 768w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_124348_blog-1536x864.jpg 1536w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/IMG_20190411_124348_blog.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. PODPORA A BUDOVANIE BRANDU BEZ KLASICK\u00ddCH M\u00c9DI\u00cd?<\/strong><\/h3>\n\n\n\n<p>Chcete podpori\u0165 znalos\u0165 brandu? Bez klasick\u00fdch m\u00e9di\u00ed ako TV alebo outdoor reklama to skr\u00e1tka nep\u00f4jde! A uvedomuj\u00fa si to aj t\u00ed najv\u00e4\u010d\u0161\u00ed hr\u00e1\u010di na trhu, ktor\u00ed pri tvorbe media mixu pre svoje kampane st\u00e1le vs\u00e1dzaj\u00fa aj na osved\u010den\u00e9 offlinov\u00e9 m\u00e9di\u00e1. Vn\u00edma verejnos\u0165 klasick\u00e9 m\u00e9di\u00e1 inak ako tie digit\u00e1lne? Ak vezmeme do \u00favahy v\u00fdsledky posledn\u00fdch prieskumov agent\u00fary <a href=\"https:\/\/www.nielsen-admosphere.cz\/parametry-monitoring-reklamy\">Nielsen Admosphere<\/a>, <strong>svet onlinu a offlinu m\u00e1 vz\u00e1jomn\u00fa v\u00e4zbu.<\/strong>\u00a0Pod\u013ea v\u00fdskumu toti\u017e <strong>tradi\u010dn\u00e1 telev\u00edzna alebo vonkaj\u0161ia reklama v\u00fdznamne podporuje znalos\u0165 a \u0161\u00edrenie povedomia o konkr\u00e9tnej zna\u010dke \u010di produkte, \u010d\u00edm stimuluje n\u00e1sledn\u00fa aktivitu z\u00e1kazn\u00edka v prostred\u00ed internetu.<\/strong> Skvel\u00e1 kooper\u00e1cia, nemysl\u00edte?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. TELEF\u00d3NY V RUK\u00c1CH CESTUJ\u00daCICH S\u00da NEDOCENEN\u00ddM KAN\u00c1LOM PRENOSU INFORM\u00c1CI\u00cd<\/strong><\/h3>\n\n\n\n<p>Nov\u00e1 gener\u00e1cia \u013eud\u00ed potrebuje by\u0165 st\u00e1le online, ne\u010d\u00edta noviny, je st\u00e1le \u0165a\u017e\u0161ie ich oslovi\u0165 a up\u00fata\u0165 ich pozornos\u0165. Preto v\u0161etci zad\u00e1vatelia a m\u00e9di\u00e1 rie\u0161ia, ako im doru\u010di\u0165 inform\u00e1cie hne\u010f a bezpr\u00e1cne priamo do r\u00fak.\u00a0\u00a0<strong>Relevantne doru\u010den\u00fd informa\u010dn\u00fd obsah bude v bud\u00facnosti platen\u00fd zlatom.\u00a0 Wi-Fi vo verejnej doprave je jedna z mo\u017enost\u00ed, ako vyrie\u0161i\u0165 probl\u00e9m digit\u00e1lnej gener\u00e1cie spotrebite\u013eov.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/Vyvoj-trafficu-dle-zarizeni-1024x708.png\" alt=\"\" class=\"wp-image-1566\" style=\"aspect-ratio:1;width:750px\" srcset=\"https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/Vyvoj-trafficu-dle-zarizeni-1024x708.png 1024w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/Vyvoj-trafficu-dle-zarizeni-300x207.png 300w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/Vyvoj-trafficu-dle-zarizeni-768x531.png 768w, https:\/\/www.wifivmhd.cz\/wp-content\/uploads\/2024\/11\/Vyvoj-trafficu-dle-zarizeni.png 1113w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Zdroje: Gemius, Nielsen Admosphere<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V MOBILBOARD sa dlhodobo zaober\u00e1me zapojen\u00edm do online sektora reklamy a monetiz\u00e1ciou Wi-Fi priestoru. Pr\u00edstupy na internet z mobiln\u00fdch zariaden\u00ed raketovo st\u00fapaj\u00fa! Trh s m\u00e9diami sa ka\u017edodenne doslova men\u00ed pred o\u010dami. A hoci \u017eijeme v dobe digit\u00e1lnej, je fajn si uvedomi\u0165 a pripom\u00edna\u0165, \u017ee jednotliv\u00e9 reklamn\u00e9 m\u00e9di\u00e1 sa prel\u00ednaj\u00fa a maj\u00fa v m\u00e9di\u00e1 mixu st\u00e1le [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konferencia IAC 2019 vykreslila premeny medi\u00e1lneho trhu - Wi-Fi v MHD<\/title>\n<meta name=\"description\" content=\"Trh s m\u00e9diami sa men\u00ed. 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